Air Arabia to launch LCC in Egypt with Travco Group; the Middle East’s seventh LCC

Air Arabia, one of the world’s most efficient and profitable airlines, has announced another breakthrough in its rapid development as a pan-regional LCC powerhouse. Less than five months after launching a JV operation in Morocco, Air Arabia has signed a joint venture agreement with Travco Group, a leading tourism and hospitality group, to establish Air Arabia Egypt. The airline aims to serve destinations in Europe, Africa and the Middle East, contributing to the growth of travel and tourism in Egypt and the wider region. [1219 words]

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This report contains the following subheadings:

• Strategy: Expand and diversify
• Cross-border JVs risks. Egypt third base, fourth attempt
• Flush with cash, keen to expand
• Regulatory barriers a big challenge
• Choosing the right partner
• EgyptAir prepares to do battle
• Outlook: LCCs are agents of change

This report contains the following charts and tables:

• Air Arabia (Sharjah) network: Sep-2009
• Air Arabia Maroc destinations: Sep-2009
• Travco Group interests: Sep-2009