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AirAsia stated (30-Jun-09) it is a “consumer good company”, with its top priority being to “stimulate new demand wherever possible” and focus on generating volume, as opposed to high yields, forming the basis for consumer good sales. The carrier added that despite the current challenging market, LCCs are well equipped to handle this, with its low fares and low costs ensuring it will maintain strong growth and profitability. [see full presentation]
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