British Airways' London City-JFK service could be just the niche Walsh wants

British Airways’ CEO, Willie Walsh, has vowed to continue expanding the carrier's US services and is considering services from London City Airport (LCY) to Boston, Chicago and Washington as trans-Atlantic traffic has remained “robust” despite the global financial downturn. The carrier already operates to New York JFK from London City, using A318 aircraft, one of the largest types able to use the extended ‘STOLport.’ [1744 words]

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This report contains the following subheadings:

• 75% load factors being achieved
• The service is distinctly different
• Looking at other routes: range an issue, but downtown the target
• The trade-off for anonymity might be an extra fuel stop
• A high class hub role for LCY? And private onward connections
• Competition in a small but growing market
• But the "experiment" is still just that, for now