Competitors beware – AirAsia’s traffic, network and fleet development projections remain bullish

AirAsia Group has become Asia’s sixth largest airline by passenger numbers in the space of seven years - with the carrier expecting to become the second largest carrier in Asia by 2013, based on its current growth projections. The airline has advised it sold 3.5 million seats in 2Q2009 (between 01-Mar-09 and 27-Jun-09), a 23% year-on-year increase – and very much against the tales of airline woes that presently characterise the industry. [2122 words]

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This report contains the following subheadings:

• “AirAsia is NOT a traditional airline – it is a ‘Consumer Good’ company” (AirAsia presentation)
• Willing to forego fare revenue in pursuit of passenger growth, and fleet expansion is set to remain on track
• Ancillary revenue grows as passenger numbers increase.
• Growth for long-haul affiliate AirAsia X further cemented
• As with its parent, results are glowing, and the future golden
• AirAsia-AirAsia X merger?
• New in-flight product enhancements for long-haul passengers
• Kuala Lumpur Airport’s LCC terminal is not so low cost
• New capital raising is proceeding

This report contains the following charts and tables:

• AirAsia domestic market share
• Ancillary income % revenue and ancillary income / pax (MYR)
• AirAsia X: Unit cost trend (US cents / ASK)