Oman Air rebranding into a “world class airline”

Oman Air’s new CEO, Peter Hill, revealed plans in early Dec-08 to take the rebranding of the carrier to a new stage, as part of the carrier’s transformation into a “world-class airline” and break with its past regional role. Oman Air will seek external advice to re-design the airline’s product, including its aircraft interiors and uniforms. The carrier currently has no plans to change its current corporate branding, which it updated at the beginning of 2008. [837 words]

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This report contains the following subheadings:

• Focusing on key international routes
• Oman Air new sales channels

This report contains the following charts and tables:

• Oman Air route map: Dec-08
• Oman Air passenger traffic & load factor: 2003 to 2007