Singapore Airlines' contraction strategy as load factors and yields dominate

Singapore Airlines (SIA) is a shrinking force, the price of regained profitability. SIA flew almost 13% fewer seat kilometers in Jun-2010 than it did in Jun-2008, even though the airline did expand capacity by 1.8% year-on-year. Over the same two-year period, Cathay Pacific has contracted its capacity by just 2%, whereas Emirates has expanded by close to 30%. [753 words]

CAPA Members Login Username: Password: Remember details

Instantly get access to this article now for USD15.00. or If you've already bought this article, you can view it by typing your Article Key:

This report contains the following subheadings:

• Becoming a B777/A330/A380 operator
• Cargo load factors have also risen, but is the party over?
• Outlook: Towards a new SIA

This report contains the following charts and tables:

• Singapore Airlines’ key traffic figures in Jun: 2008, 2009 and 2010
• Singapore Airlines RPK growth and ASK growth: Jun-2009 to Jun-2010
• Singapore Airlines passenger number and PLF: Jun-2009 to Jun-2010
• Singapore Airlines FTK growth and AFTK growth: Jun-2009 to Jun-2010