Southwest Airlines SWOT: Fourth net loss in past five quarters; difficulties to continue

Southwest reported its fourth net loss in the past five quarters, of USD16 million in the three months ended Sep-2009 (3Q2009). However, this represented an improvement from a net loss of USD120 million in the same period last year. [2477 words]

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This report contains the following subheadings:

• "I don’t believe the worst is behind us" - Gary Kelly
• STRENGTHS: Making the most of a challenging environment
• WEAKNESSES: Yield and revenue pressures to continue
• OPPORTUNITIES: Flexibility a big plus
• THREATS: Weak economy and higher fuel costs, network complexities
• OUTLOOK: A challenging year ahead for Southwest, with no recovery foreseeable in the near future

This report contains the following charts and tables:

• Southwest financial highlights for three months ended 30-Sep-2009 
• Southwest Airlines share price growth: Jan-2009 to Oct-2009
• Southwest operating margin: 1Q2006 to 3Q2009
• Southwest yield per RPM (US cents): 2Q2004 to 3Q2009
• Southwest fuel and labour costs as a portion of total operating expenses: 1Q2006 to 3Q2009
• Leading US Air Traffic Hubs: 2008