Virgin Blue implements ‘game change programme’; Qantas #1 target

Virgin Blue Holdings Chairman Neil Chatfield, at the carrier’s AGM in late Nov-2010, stated the carrier's initial "no frill LCC model is well behind us" as the carrier implements a “Game Change Programme” aimed at attracting business passenger away from major competitor, Qantas. [2322 words]

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This report contains the following subheadings:

• Virgin Blue over-reliant on potentially “dangerous” leisure segment
• Seeking to double corporate market share
• Market and trade conditions stabilising; outlook remains uncertain
• Capacity growth in FY2011; V Australia on track for “break even or close to break even” by end 2010/2011
• More A330s for the domestic market
• Expanding through alliances; seeking to create “second Australian carrier”
• Outlook: Change is needed, success will depend on alliance approvals

This report contains the following charts and tables:

• Australian domestic airfares (Best Discount): Nov-2005 to Nov-2010
• Australian domestic airfares (Economy): Nov-2005 to Nov-2010
• Australian domestic airfares (Business): Nov-2005 to Nov-2010
• Shares of major market segments in Australia
•      
• Source: Centre for Asia Pacific Aviation and Virgin Blue
• Virgin Blue Group network with codeshare partners: Nov-2010