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RAK Airways to impact its Business Class with launch of 'RAK Premier'

Direct News Source

23-May-2012 RAK Airways, the flagship carrier of Ras Al Khaimah and the youngest airline of the United Arab Emirates, has carried over 250,000 passengers in 2011 and is gearing up to launch its high quality premier product 'RAK Premier', in the first week of June.

John Brayford, Acting CEO RAK Airways, said, "RAK Airways offers a high quality product, delivered with excellent service standards at a competitive rate. With the launch of RAK Premier, we will offer a high standard of personal service to our RAK Premier customers."

'RAK Premier' is a very attractive product which spells 'Dedicated To You'. Passengers travelling on RAK Premier will not only experience chauffeured limousine pick up from home, anywhere in the UAE to Ras Al Khaimah International Airport, but will also enjoy a stress-free travel experience on ground and in air.

"Once passengers reach Ras Al Khaimah airport, a team of dedicated RAK Airways ground staff will ensure seamless ground assistance escorted all the way through immigration and passport control, through dedicated RAK Premier counters, prior to a relaxed experience in the Business Class lounge at the airport followed by personalised service and 'restaurant in air' experience, even on a short flight'," he said.

The new product has already hit passenger interest with the vigorous marketing campaign initiated by the airline at the four prominent malls in Ras Al Khaimah.

John Brayford comments, "RAK Premier is one of our initiatives to drive our customer base and it will certainly form the springboard for the airline's expansion in 2013. The market is very competitive and passengers are always seeking the best deal."