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Amadeus: Securing the prize for the Middle East

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Opportunities and challenges on the road to becoming a dominant global travel hub.

The Middle East is poised to become the world's leading travel hub by 2025 according to a new report sponsored by Amadeus. The report, Securing the Prize for the Middle East, outlines a range of critical success factors for the region to fulfil its potential as a dominant global hub as well as the challenges to overcome.

Securing the prize for a growing, high potential region:

> 2 billion people are within 2.5 hours reach by air from Middle-East

> By 2025, 7 billion people will be within reach via a single flight

> $4 trillion USD has been announced in travel and tourism projects, $86 billion USD is earmarked for airport development and $7 billion USD is being invested in hotel projects

> The number of tourists to the region is projected to double to 136 million by 2020

> Dubai International Airport ranked 11th in passenger traffic in 2010

A new set of socio-economic and geo-political factors are enabling the region to eclipse traditional travel centres in Europe, the US and Asia. The Middle East is ideally placed to underpin the next wave of globalisation, which will be fuelled by the emerging economies of the BRIC countries (Brazil, Russia, India, China), as well as Latin America and Africa. Placing the travel, hospitality and aviation sectors at the heart of the region's development will generate significant new revenues and aid the diversification of the economy from a traditional reliance on oil and gas.

Commissioned by Amadeus and developed by Insights Management Consultancy, a leading business consultancy headquarted in Abu Dhabi, and h2c, a specialist consultancy in hospitality marketing and distribution solutions, the report is based on extensive desk research and expert interviews with leading travel industry figures from the Middle East including the Arab Air Carriers Organization (AACO), Marriott and the Abu Dhabi National Corporation of Tourism and Hotels.

Refer to full documentation in attachments box, located at the top left, below the headline.

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