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Scoot takes off with Sparkfury and Tangoshark

Direct News Source

01-Nov-2011 The covers are off, revealing Sparkfury and its sister interactive agency, Tangoshark, as the Agencies on Record for Scoot, Singapore's new medium and long haul low cost airline.

Selected through a pitch involving agencies big and small, this eight-year-old Singapore firm impressed Scoot's evaluation panel with a proposal that conveyed the upbeat, fun, leisure-oriented and slightly quirky approach the Airline will take.

The light, bright logo conveys warmth, energy and informality, while the tilted "t" of the name Scoot hints that this Airline is not cut from the same conformist mould of others. Space remains for a tagline, which will be selected with public involvement in the months to come.

The aircraft livery, with its waves and colour, likewise gives a sense of motion, happiness, lightheartedness and youth, reflecting a casual, leisure-oriented vibe that should capture and enhance the mood of those travelling.

"The guys and girls from Sparkfury and Tangoshark captured the essence of our brand from the getgo, and were not afraid to challenge convention and be different. That's exactly the spirit we like and want of our partners and our staff - an attitude that's unique, the Scootitude that encapsulates our values and spirit and that should be apparent to guests whenever they interact with us," said Campbell Wilson, CEO of Scoot.

"Getting the opportunity to develop a brand for an airline named Scoot is a creative person's dream," said Michael Lim, Executive Director of Sparkfury and Tangoshark. "It's so different from a traditional airline name, and lends itself to so many applications. We wanted to reflect this difference and unconventionality during the pitch process, and to create a brand that changes the way people view travel. Our whole team is energised and excited with this assignment and, like Scoot itself, aims to demonstrate something different, something unique in all we do."