Virgin Blue celebrates 9th birthday with Twitter sale
31-Aug-2009 Virgin Blue Airlines is celebrating turning nine years old with $9 seats on sale across a range of routes in the first of what the airline says will be regular ‘Twitter’ sales.
The $9 'Tweet seats', priced deliberately at less than a bottle of birthday champagne, will only be available on the Virgin Blue Twitter website - www.twitter.com/virginblue.
From 9pm tonight until sold out, Virgin Blue will offer 1000 $9.00* one-way fares for Virgin Blue Twitter fans to snap up across a range of destinations including Canberra-Sydney, Port Macquarie-Sydney, Brisbane-Newcastle and Rockhampton-Brisbane. The fares are for travel from 2 February 2010 to 27 February 2010.
The sale is the first of a series of regular "tweet seats" sales that will be offered across the Virgin Blue domestic route network over coming months.
Travellers will be able to go to the Twitter site and click on a link and be taken directly to a booking page with the special fares which, for this sale, are up to 91% lower than the every day lead in fare on the same route.
The airline Group will also add Pacific Blue flights to its future tweet seats sale fares, offering super deals from Australia to some of the most popular destinations in the Pacific including New Zealand, Fiji, Vanuatu and Samoa.
Virgin Blue Group Chief Executive Officer, Brett Godfrey, said, "This is a bit of fun and also a bit of an experiment trialling distribution through one of the latest forms of social media.
"Our marketing team has been closely watching worldwide consumer trends in markets where travellers are already social media savvy and we see Australians fast developing a following for Twitter as a source of the latest information regarding a wide range of products and services including airline news.
"With the current trend in real time news and information we expect the fares will be snapped up quickly," Brett Godfrey finished.