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AirAsia to unveil state-of-the-art booking system

Direct News Source

07-Jul-2010 AirAsia, the world’s best low-cost airline, is unveiling its state-of-the-art booking system on July 11, pulling ahead of competitors in offering hi-tech user-friendly booking features.

The new system will be available starting 6 p.m. on July 11 (Malaysia time/GMT+8). It is a huge improvement on AirAsia's current booking system, and it will allow the continuously- and fast-growing airline to book up to almost 1 million flights a day. The new system is powered by Navitaire, a subsidiary of industry-leading technology and business solutions provider Accenture.

AirAsia's new booking system was meticulously developed over three years, and more than 200 specially-trained personnel were tapped to implement the new system. AirAsia has been investing heavily in technology to support its expansion across its markets, largely in Asia, Australia and Europe.

Kathleen Tan, Regional Head of Commercial, AirAsia, said, "AirAsia's investment in technology is part of its commitment to give the best services to its guests. We have managed to stay ahead of the pack by smartly using advanced technology to enhance our products and services and to meet the needs of today's tech-savvy air travelers."

"The new and improved system will spell for AirAsia's guests countless benefits, including savings that will come as a result of the more efficient operational processes created by the new system," she added.

With the new system, guests also will benefit from more innovative sales and marketing campaigns, product and service offerings tailored to guests' preferences, and better self-service facilities, including direct access to their Credit Shell accounts.

As part of the system implementation process, AirAsia's booking services will be temporarily unavailable from 1 p.m. on Friday, 9 July 2010 (Malaysia time/GMT+8) to 6 p.m. on Sunday, 11 July 2010 (Malaysia time/GMT+8). Guests are strongly encouraged to make bookings in the next few days prior to 1 p.m. on July 9 to avoid disappointment.

AirAsia has notified its guests about the new system implementation on July 9 to 11. Guests may check www.airasia.com, www.facebook.com/AirAsia and www.twitter.com/AirAsiaDotCom for regular updates.

While AirAsia implements its new system, guests will not be able to book seats online, at AirAsia sales offices and counters, and through the call centre. Guests also will not be able to self check in - through the web, by mobile and at the kiosks - or self-manage their booking online. AirAsia will only be accepting cash for purchase of any ancillary product at the check-in counters, including excess baggage fees, during this period.

On July 9 to 11, guests will be manually checked in by AirAsia staff at the airport check-in counters. Guests are advised to check in at least three hours before departure to avoid missing their flights.

Hotel bookings and reservations for tours and activities on airasiago.com will remain available throughout the AirAsia system upgrade.