New visual brand identity for the new United Airlines
11-Aug-2010 United Airlines (NASDAQ: UAUA) and Continental Airlines (NYSE: CAL) today revealed refinements to the visual branding for the new global airline that will result from the proposed merger between the two airlines.
The new logo displays the combined company's brand name in capital letters (UNITED) in a custom sans-serif font, joined with the global mark which has represented Continental's brand image since 1991.
A corresponding update of the combined airline's aircraft livery will adopt Continental's livery, colors and design, including its blue-gold-white globe image on the tail, combined with the new-style UNITED name on the fuselage.
Both airlines have earned strong brand recognition in one of the world's most visible and highly competitive businesses. The new visual identity builds upon the significant value of each airline's current brand, while advancing the combined airline's future brand image.
For images of the new logo and livery, please visit UnitedContinentalMerger.com