LATAM Airlines Group to consolidate airlines under LATAM brand

LATAM Airlines Group announced (06-Aug-2015) plans to consolidate all group passenger and cargo airlines under the LATAM brand, with a new logo featuring "indigo and coral as the main colours for LATAM." The company stated it "is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms." LATAM Airlines Group president Mauricio Amaro said: "Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America." LATAM Airlines Group CEO Enrique Cueto added: "The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients." [more - original PR] [more - original PR - Portuguese] [more - original PR - Spanish] [more - original PR - 6-K]