Norwegian Air Shuttle

Bankruptcy of Denmark’s Cimber Sterling will leave no long-lasting network gaps

Several airlines have moved quickly to fill the void left by the grounding last week of Cimber Sterling, although not one specific carrier will make major inroads. The LCC/regional operator accounted for only about 8% of seat capacity in its Danish home market and the market is highly fragmented. SAS is the largest carrier in Denmark and provided about one third of total seat capacity prior to Cimber Sterling’s bankruptcy while Norwegian Air Shuttle is the country’s second largest airline, with about a 14% share of capacity (seats), according to data from Innovata.  

Copenhagen Kastrup Airport is Norwegian’s third largest base in terms of weekly seat capacity after Oslo and Stockholm Arlanda. It was the first airline to take the plunge and open a base at Copenhagen when Sterling went bankrupt in 2008. Cimber Sterling’s failure will create opportunities for Norwegian to further build its Copenhagen base with additional Boeing 737s and increased frequencies on routes on which it competed with Cimber Sterling such as Barcelona, Malaga, Nice, Prague and Rome Fiumicino. Even before the grounding of Cimber Sterling, Norwegian had planned to base more aircraft at Copenhagen as of Jun-2012.

Finnair’s new short-haul model has to be ‘ruthlessly’ low-cost, says CEO Vehviläinen

This is the year of Europe’s legacy carriers finally addressing their unsustainably unprofitable short-haul networks, and the answers so far have primarily been to strip costs out of existing models to make the carriers competitive against low-cost rivals. But Finnair’s decision to outsource its short-haul flying to a joint-venture partner suggests hybrid models can only achieve so much savings, while the structure of legacy carriers has inherent higher costs that cannot be taken out. Starting afresh becomes another, better, solution.

And a tabula rasa today in Europe, or at least Scandinavia, cannot be used to launch a hybrid carrier, Finnair CEO Mika Vehviläinen tells CAPA. Rather, when Finnair’s new short-haul operation commences in 1H2013, it must be “ruthlessly” low-cost, Mr Vehviläinen said. Yet this poses quandaries for Finnair’s business model of efficiently linking Europe with Asia as long-haul passengers, premium in particular, will be subject to LCC-style service on onward connections.

Conversely, lower-cost feeder flights could make Finnair’s long-haul services more price competitive.

Finnair to increase focus on Asia as JV partner takes over short-haul operation

Finnair has entered into discussions with potential partners to form a joint venture which would take over part of its unprofitable short-haul operation. The new JV would be a major component of a restructuring and could allow Finnair to increase its presence in the Nordic region under a lower and more competitive cost base. Finnair is seeking to use the new joint venture to open new bases in the region in line with its Nordic Champion strategy but has embarked on a restructuring of its own mainline operation to become competitive and restore profitability.

By establishing the JV, Finnair hopes to reduce costs on its regional network and free up capital to invest in further expanding its Asian network. The Europe-Asia market has been the major focus for Finnair in recent years with the carrier exploiting its geographic advantage to offer convenient connections to a growing number of Asian cities.

In announcing its 2011 results and revised strategy on 09-Feb-2012, Finnair CEO Mika Vehviläinen explained that "the potential joint venture would expand our home base to cover the entire Nordic region" and would "support our Asian strategy through increased feeder traffic for our Asian destinations and better presence in key cities throughout the Nordic region". Mr Vehviläinen said the arrangement is unlikely to include network carriers and should not require any equity tie-up.

An agreement is aimed to be signed in mid-2012, with the new joint venture operation expected to commence in 1H2013. Finland’s Government, which owns a 55.8% stake in Finnair, has said it may consider selling its stake to enable the company to form a joint venture in Europe.

Norwegian's orders make it a candidate for first LCC to join a global alliance - or a Gulf carrier

In a distorted and fast changing airline world where partnerships and mergers are key to future survival, Nordic LCC, Norwegian is fast making itself one of the most attractive unattached propositions in the market.

Norwegian’s steady move towards becoming a long-haul Boeing 787 operator, alongside a growing European short-haul distribution system, promises to make it a serious low-cost network airline. The carrier’s recent deal to lock in access to a large fleet of 222 fuel-efficient short-haul aircraft over the second half of the decade (and at opportunistic prices) will transform a successful local LCC into a global force.

The order announcement therefore does a lot more than promise a bigger airline. Its potentially strong position now propels it into a new sphere where it becomes a candidate to be the first LCC member of one of the big three global alliances – until now the exclusive realm of legacy network airlines.

Norwegian Air Shuttle reports its strongest quarterly result with bigger target on corporate sector

Norwegian Air Shuttle reported a strong third quarter (three months to 30-Sep-2011) result, bolstered by strong gains in revenue, passenger numbers and careful cost control. The result for the third quarter, seasonally the carrier’s strongest, was Norwegian’s strongest ever quarterly result as the LCC continues to expand at breakneck pace in the Northern Europe region in which it now claims bases in all four major Nordic markets. The carrier is targeting a greater share of the corporate sector but will soon have to defend itself from full-service competitor SAS, who it has taken market share from.

Norwegian, the first European carrier of the third-quarter reporting season reported a stellar result amid a concerning quarter for the continent's airlines, which was characterised by downward revisions to earnings by many major carriers, although LCCs are faring much better.

European airline traffic and load factors up in Sep-2011, but outlook mixed for major carriers

European carriers continued to post year-on-year gains in passenger numbers and load factors across their short-haul networks in Sep-2011, with a few exceptions. Europe has posted surprisingly strong traffic results throughout 2011, in spite of weaker local business and consumer conditions. IATA (which represents only full-service carriers) noted in Aug-2011 that “cross-border travel within Europe has held up remarkably well”.

The good times continued to roll for most short-haul carriers in Sep-2011. On the earnings side, however, the outlook is mixed, with several European airlines expanding on their short-term expectations over the past month.