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Perth Airport is the main gateway to the Perth metropolitan area and the state of Western Australia. Hosting domestic, regional and international passenger and cargo services for over 20 airlines, the airport is a regional hub for Qantas Airways, Virgin Australia Regional Airlines, Skippers Aviation, Alliance Airlines, Cobham and Network Aviation.
Location of Perth Airport, Australia
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66 total articles
Qantas and Emirates are again evolving global airline alliances and partnerships. Four years after announcing their landmark joint venture, Qantas in late 2016 is expected to disclose additions to the way it serves Europe in partnership with Emirates. The possible changes – a new nonstop London flight, reintroducing an Asian stopover – may seem incremental. There is a significant impact to the many airlines competing in the Europe-Australia market, but the underlying relevance is global.
The expansion of the JV would not be possible without the increased comfort that Emirates and Qantas feel toward each other, and their ability to have intricate models for handling the increasingly complicated partnership and number of hubs involved. JVs are no longer in a binary classification of existence or absence; there is a scale from rudimentary to near-consolidation.
As JVs like Qantas-Emirates become more sophisticated, the basic JVs – or even airlines without – are dearly lacking. There has been a profusion of JVs in recent years, with more on the way, but they have tended to be confined. Partners need to be more comfortable with each other in order to add additional airlines and markets, later consolidating as they stitch together individual partnerships.
As Virgin Australia's unique accumulation of airline shareholders on its registry evolves, some of the longer term outlines of the Australian airline's strategy are unfolding. Air New Zealand is withdrawing as an equity owner, although the future nature of its partnership with Virgin has yet to coalesce. HNA Group, with its subsidiaries Hainan Airlines and Hong Kong Airlines is now on the register, along with the Nanshan Group, while Etihad and Singapore Airlines remain as substantial minority owners.
Part 1 of this report reviewed some of these issues in the context of Virgin Australia's international route plans.
Part 2 reviews the actual changes planned, as they relate to Virgin's US and Abu Dhabi routes and sets out why a greater emphasis on US routes is desirable for the short term, while a full picture becomes available for the more risky Chinese market.
There have recently been important shifts in Virgin Australia's partnership relations, as Air New Zealand withdraws its ownership and the roles of Singapore Airlines and Etihad evolve with HNA becoming a substantial shareholder. As a consequence, Virgin is restructuring its long haul network for the first time in over two years. Individual changes are not significant, but they help tie up loose ends in Virgin's strategy. Virgin and its US JV partner Delta have been static since United and Qantas-American Airlines greatly altered the Australia-US market profile, a route which constitutes most of Virgin's long haul network.
Virgin struggled to find a use for what was essentially leftover aircraft capacity that it allocated to Sydney-Abu Dhabi as part of a JV with Etihad. With a limited fleet, North America beckoning, and Etihad seemingly losing some lustre since a Virgin-Singapore Airlines partnership, Virgin is having to cut Sydney-Abu Dhabi to free up capacity to relaunch Melbourne-Los Angeles.
Virgin will still commit to its Etihad partnership by adding three weekly Perth-Abu Dhabi flights on the A330-200, which will finally be moved out of the domestic market and deployed long haul. Since the end of the West Australian mining boom, these well equipped aircraft are no longer needed on transcontinental domestic service. Virgin's fleet of five 777-300ERs now will exclusively be used on Los Angeles.
Qantas on 24-Aug-2016 delivered its second consecutive AUD1 billion annual profit, indicating that the long restructuring under the tenure of CEO Alan Joyce has not only worked but created a stronger Qantas. The group has weathered the boom and bust of the Australian resource economy and times with Asian LCC JVs; has turned Gulf and Chinese competitors into partners; and has risen above a key competitor's influx of foreign shareholding, which fuelled an unsustainable capacity and product war.
The question for Qantas is what next. Domestic has returned to a comfortable duopoly and growth is on the wane, while international partners will contribute higher growth by putting passengers onto the domestic Qantas network. Loyalty, a stable business, is growing and profitable but does not capture Mr Joyce's passion. Internationally, North America is Qantas' anchor. The continent accounts for one third of Qantas' now profitable international capacity. Qantas and its proposed partner American Airlines dominate, holding 42% of the Australia/New Zealand-North America market. It is a profitable but not very emotional business, although it could move to new 787-9 routes to Dallas or Chicago. Where Qantas remains strategically keen is to Asia and Europe, where its historical deficiency helped rivals Singapore Airlines and Cathay Pacific to rise to their powerhouse status.
The competition with SIA and Cathay is longstanding but reinvigorated: SIA has reiterated its desire to operate between Australia and the US, while Qantas blames Cathay for squashing the proposed LCC Jetstar Hong Kong. Qantas may not be able to beat SIA and Cathay entirely, but for the first time in its history Qantas believes it can compete with them on cost. Qantas seeks mainline and Jetstar growth to and within Asia. Qantas is weighing a European restructuring that could result in the launch of 787-9 flights between Perth and London – the first nonstop flight between Australia and Europe. Qantas may not be as big as it used to be, but it is smarter, more agile and more profitable. Qantas has evolved, but its competitors appear less stable. This is a time to seize momentum and rebuild Qantas' flagship status.
Malaysia’s AirAsia X is considering the launch of services to several new gateways in Australia. Adelaide, Brisbane, Cairns, Canberra and Townsville are all under consideration as the medium/long haul low cost group resumes expansion.
AirAsia X is also considering launching nonstop flights from Kuala Lumpur to Auckland. The airline launched services to Auckland via the Gold Coast in Mar-2016 and the route has so far exceeded its expectations, prompting it to consider a nonstop product for Auckland and one-stop services to secondary destinations in New Zealand.
This is the second in a series of analysis reports on AirAsia X. The first report looked at the resumption of capacity expansion in the Australia-Malaysia market in 2016 with additional flights to existing markets. This report focuses on possible new destinations in Australia for 2017, and potential growth in New Zealand.
AirAsia X is resuming expansion in the Australia-Malaysia market, offsetting cuts which were implemented in early 2015 as part of a restructuring. The long haul low cost airline will operate 56 weekly flights between Australia and Malaysia in late 2016, matching its previous high of 56 weekly flights in late 2014.
AirAsia X is now looking at further expanding its network in Australia with several potential new destinations. Additional capacity to its four existing destinations – Gold Coast, Melbourne, Perth and Sydney – is also under consideration.
Cuts at Malaysia Airlines have opened up a potential opportunity for AirAsia X to add more capacity to Australia’s four primary cities – where Malaysia Airlines has relinquished traffic rights. AirAsia X has already added capacity from Jul-2016 to the Gold Coast, where there are no bilateral restrictions, and is adding three seasonal weekly frequencies to Melbourne from early Dec-2016.