Aviation Analyst

Sign up to receive Aviation Analyst, CAPA's free weekly newsletter!

CAPA Profiles

Snapshot

Quick Links:CAPA HOT ISSUES:
Fares and Discounting
Updates?Email us!

Market Share

Create Diamond Alert

Market share (or capacity share) is the percentage or proportion of the total available market or segment that is being serviced by a company. For the airline industry, this is usually measured as a percentage of revenue, traffic or capacity, eg on a certain city-pair route. As a highly competitive and increasingly commoditised sector, the airline industry's profitability has been plagued throughout its history by aggressive strategies by airline managements to gain or retain market share.